Marketing

Marketing mix models and geo-experiments are holistic types of analysis that attribute impact to all touchpoints and thereby often result in different insight than last-click analytics offer. In today’s digital ecosystem, marketers need to select KPIs that account for the entire journey and to think about Getting your digital marketing impact right can be challenging for many companies. Lean into See, Think, Do, Care to help select KPIs, how to choose KPIs for your digital marketing efforts across the entire customer journey and why you should move beyond last-click attribution to get your measurement on track by choosing the right key performance indicators (KPIs) to measure that could reflect brand impact. Analytics tools can account for these advanced insights if you measure digital KPIs that function as a proxy of impact.

Getting your digital marketing impact right can be challenging for many companies. Learn into See, Think, Do, Care to help select KPIs, how to choose KPIs for your digital marketing efforts across the entire customer journey and why you should move beyond last-click attribution to get your measurement on track by choosing the right key performance indicators (KPIs) .Learn More About Best Customer Experiences Across Customer Entire Journey through Marketing Implementation Strategy